Why is there a difference between Ad Clicked vs. Visited Landingpage in my Horizon dashboard and why are Cost per Click and Cost per Visit KPIs not the same amounts?
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Why is there a difference between Ad Clicked vs. Visited Landingpage in my Horizon dashboard and why are Cost per Click and Cost per Visit KPIs not the same amounts?

Facebook distinguishes between an ad click vs. an actual page view as follows:

  • Ad click: If someone clicks a link on your ad or interacts with it in any way except by visiting the link to your landing page.

    • Ad clicks are taken into consideration for the Cost per Click KPI

  • Actual page view: Visiting the landing page from the link provided in the ads you built with Horizon.

    • Cost per Visit is calculated based on actual page views.