Why is there a difference between Ad Clicked vs. Visited Landingpage in my Horizon dashboard and why are Cost per Click and Cost per Visit KPIs not the same amounts?
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Why is there a difference between Ad Clicked vs. Visited Landingpage in my Horizon dashboard and why are Cost per Click and Cost per Visit KPIs not the same amounts?

Facebook distinguishes between link clicks vs. page views as follows:

  • Link clicks:

    • If someone clicks a link on your ad, e.g. to the Facebook page, likes or comments the post/ad, or interacts with it in any way except by visiting the link to your landing page.

    • Clicking on the link to your landing page in the ad is also included here.

    • Link clicks are taken into consideration for the Cost per Click KPI

  • Actual page view: Visiting the landing page from the link provided in the ads you built with Horizon.

    • Cost per Visit is calculated based on actual page views.