Understand which Product Variant or Features Customers Really Want
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Understand which Product Variant or Features Customers Really Want

When you are planning to build a new product or service, you often have multiple aspects and functionalities in mind that could benefit your customers.

To understand which of these meets the highest market demand and how them to prioritize, you should use multiple variants of your product idea within one test. Each page should highlight a different variant or feature set of your product. This can save you lots of time and money spent on features that are less important than others.