How to structure your Landing Page Test

Ask yourself before conducting the landing page test: What are the key insights you need to get to develop your product in the direction for product-market-fit and rock your go-to-market?

This decision should be made before setting up your test. There are several ways to go by testing for market demand, and we highly recommend measuring more than just overall demand but focusing on a specific insight to generate and formulate a test hypothesis for that.

There are different ways to set up your test depending on the insights you'd like to generate. We are listing the different options and pages explaining them below: