How is a "Visited Landing Page" defined in Horizon?
SearchContact us

How is a "Landing Page Visit" defined in Horizon?

If a potential customer visits your landing page for the first time or if they visit a landing page more than 30 minutes after the initial or the latest page visit, we recognize this as a unique landing page visit. A unique visitor can make multiple visits per day.

More visitors than ad clicks may happen in one flight.

The reason can be either the definition of a visit (see above) or users (i.e., from your organization) who know the URL and click on the published landing page after the flight was published.